Social media marketing, business branding and PR with an East Lancashire twang'

The BrandSpankin' Blog

Wed 01 Sep 2010
NEWS RELEASE: Contemporary Heritage: a new way of seeing Towneley Hall and Park
Mid Pennine Arts and Towneley Hall partner on the first Contemporary Heritage commission

BURNLEY's Towneley Hall and Park is gearing up for the imminent launch of Contemporary Heritage featuring the work of nationally acclaimed artist Geraldine Pilgrim.

Not Forgotten, which opens on Saturday 11th September, forms part of Contemporary Heritage, a Mid Pennine Arts partnership programme inspired by the historic venues that Pennine Lancashire is home to.

Rebecca Alexander Mid Pennine Arts' Visual Arts and Projects Officer, said: "Pennine Lancashire has a wealth of sites, from Castles to Towers, all rich with stories and history. We are working with our partner venues to commission artists to create new work in response to these stunning locations."

"We are passionate about the cultural heritage we have in Pennine Lancashire and the opportunity Contemporary Heritage offers visitors to experience major works of art outside a city environment by artists of national and international standing."

Not Forgotten is the latest work of artist Geraldine Pilgrim, whose installations reveal memories and atmospheres, as well as the history of the space. It is something of a coup for Pennine Lancashire that the first commission of this flagship project has been awarded to Geraldine Pilgrim, a highly acclaimed artist whose previous work has been commissioned by organisations as varied as Girl Guides UK, English Heritage, The National Review of Live Art Festival, The National Trust and Liverpool's Bluecoat Gallery.

The Not Forgotten installation, commissioned for Towneley Hall and Park, has been inspired by a distinctive portrait of John and Mary Towneley and their seven sons and seven daughters. The work will enable people to experience Towneley in new ways and will cast light on elements of the history of the location that present a compelling meditation on memory and loss.

Mid Pennine Arts have been working with Mike Townend, Towneley's Senior Curator to develop the programme. Mike said: "We're looking at new ways of using our collections - so to have provided the inspiration for a nationally recognised contemporary artist is fantastic. We really hope this will engage people and take contemporary art to a new audience."

"People will begin to see Towneley in new ways - with installations in both the grounds and the Hall. You can stand in a window at Towneley and look out at the installation in the landscape and it gives the place a different perspective. We call it 'Looking in: looking out'. "

Mid Pennine Arts Creative Director Nick Hunt, said: "Towneley are great partners and we are really excited that Contemporary Heritage is set to launch at Towneley. It's a really fitting location for Geraldine Pilgrim's installations and I'm sure Not Forgotten will prove to be extremely engaging and memorable."

He added: "This marks the latest step for Mid Pennine Arts' ambitions to see Pennine Lancashire become an arts, culture and heritage destination. Mid Pennine Arts bring art, people and places together to transform perceptions and change lives."

Tue 31 Aug 2010
BrandSpankin PR & Social Media Marketing Courses
Our next course starts on Monday 6th September and concludes on Monday 13th September. We are now taking bookings for our October course. The normal cost is £500 per attendee, but North West businesses can still get places fully funded

The BrandSpankin' PR and social media marketing course trains businesses to:-

- Formulate key messages properly
- Write a compelling, "media-ready" press release
- Formulate an objectives-based Comms/Marketing plan that locks marketing activity into their Business Plan
- Understand the requirements of journalists and publication editors
- Use a series of freely available tools to monitor and measure the success of their campaigns
- Understand how to optimise and best utilise their presence on social media sites including Facebook, Twitter, LinkedIn, Youtube and Foursquare.
- Use a variety of online PR resources to self-publish their news releases
- Use blogging platforms to "self-publish"
- Massively enhance their online presence - so-called "Digital Asset Optimisation"
- Significantly increase traffic to their website
- Significantly increase return on investment

Attendees also:-

- Have a q/a session with a business journalist
- Have a one-2-one follow up from the course
- Receive presentations from each module of the course
- Receive a "starter-pack" of journalist data and the means to build this for themselves.
- Receive regular updates on new developments that will assist you to stay ahead of your competitors.

Fri 30 Jul 2010
Ten reasons why North West small businesses should use social media marketing
1. It's free - and that's a pretty good price point compared to many other ways to promote your business.

2. It's measurable - so you can see how effective it is at helping you to build awareness and generate leads. This then helps you to focus your efforts into the areas or channels that are most productive for you.

3. It presents your business as forward thinking. Much of your target market is becoming savvy and uses social media as a part of daily life. You will be more relevant and in-step with your potential customers and you can engage in an instant dialogue with them. Globally, Facebook now has over 500 million users - that's the equivalent of the world's 3rd biggest country and you've got an opportunity to market to them for free.

4. The tone of social media marketing can't be too 'salesy' or 'shouty' - it's about adding value, sharing knowledge or providing a credible commentary. Small businesses are naturally really good at this - they win business and retain it by building relationships. This approach lends itself well to the dialogue based style of social media marketing.

5. Social media will generate additional traffic to your website. By updating sites such as Twitter, Facebook and LinkedIn with posts linking back to your site, you'll create additional traffic to your site from people who have a specific interest in what you're doing. Social bookmarking sites like Digg, Stumbleupon and Slashdot will also generate traffic to your website if you frequently write articles and blog posts.

6. Your social media work can build inbound links which in turn supports your search engine optimisation (SEO), i.e. the way your site achieves a high ranking in search engine listings. Many social media sites use so-called NOFOLLOW tags that limit the outbound link value of posts made on their sites. Nevertheless, many leading social media sites allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed.

7. Social media will help you to integrate all your marketing and PR activity - and this has great results in terms of your search engine rankings. Search engines such as Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social media sites. Videos from popular internet sites like YouTube can also be optimised for indexing by the major search engines - they also make great viral marketing (check out "Will it Blend" on Youtube - their iPhone blending stunt has had 8.7 million hits).

8. Social Media helps to keep you front of mind with your friends and contacts. It reminds them about what you do and means that they can either to use your services or act as an advocate for your business and refer you to one of their friends or contacts.

9. Setting up a company profile on a site like LinkedIn provides a great opportunity for you to regularly post updates on your activities, as well as important news and trends in your industry, allowing you to position your business as experts, "business champions", "consumer champions", or "community champions".

10. Setting up a blog can provide you with a "destination" at which you can direct your social media work. If you use a technology like Blogger (which is free!) you can even get some free code to integrate your blog into your company website. This means you can efficiently direct traffic to your website to promote things like your latest offer, press releases or market intelligence.

Wed 21 Jul 2010
NEWS RELEASE: Mid Pennine Arts brings Contemporary Heritage to Pennine Lancashire
Mid Pennine Arts moves beyond the gallery to celebrate Pennine Lancashire's heritage

MID PENNINE Arts has announced the launch of a new programme of high-profile contemporary art, featuring commissions of new work sited at spectacular locations around some of Pennine Lancashire's many beautiful heritage venues.

Contemporary Heritage's first installation is set to be on show at Towneley Hall, Burnley for a year from 11th September 2010. The launch date has been chosen to coincide with the Heritage Open Days national campaign (Thursday 9 - Sunday 12 September 2010), which celebrates fantastic architecture and culture by offering FREE access to properties that normally charge for admission. (Towneley Hall offers free entrance for Burnley residents at any time).

Contemporary Heritage is a partnership project with Arts Council England and Lancashire County Council. It will celebrate the unique elements of heritage sites across Pennine Lancashire. Mid Pennine Arts will commission artists of national and international standing to create new works in response to the history, stories, architecture, or collections of Pennine Lancashire venues. The artworks will connect visitors to the past of the venues and provide what organisers are describing as "a new way of seeing" the history we often take for granted.

Contemporary Heritage sees the Mid Pennine Arts move from a gallery based programme in a single location, to an ambitious vision taking in venues throughout Pennine Lancashire. The project will make a significant contribution to raising the profile of Pennine Lancashire as a cultural destination for heritage attractions and outstanding contemporary site-specific art.

Mid Pennine Arts Creative Director Nick Hunt said: "We invite everyone who supported the Mid Pennine Gallery to join us on this new adventure. From September 2010, we will use the whole of Pennine Lancashire as our gallery, and in doing so will highlight some of our best assets. We believe that this bold, new work will provide a terrific counterpoint to some of our heritage treasures, and will attract a new, wider audience to explore the splendours of Pennine Lancashire."

- ENDS -

Notes to Editors
If you require further information, images or would like to interview Nick Hunt, Creative Director or Rebecca Keating, Visual Arts and Projects Officer from Mid Pennine Arts please call Julian Jordan from BrandSpankin' on 01282 878 301 or email julian@brandspankin.co.uk

http://www.midpenninearts.org.uk



About Mid Pennine Arts

Mid Pennine Arts is an independent Pennine Lancashire arts development charity which brings art, people and places together to transform perceptions and lives.
Although we operate primarily in Pennine Lancashire; we are also currently delivering projects in Todmorden, Preston, Lancaster and Wyre. We provide a strategic overview of the arts and work in partnership with local service providers and regeneration organisations to develop best practice in arts consultation projects. We have a diverse range of projects at any one time and work with a large network of high quality, independent artists.
We have an education department that works extensively with all the primary, secondary and further education establishments in Pennine Lancashire.

Mid Pennine Arts Charity registration number 250642

Mon 19 Jul 2010
East Lancs businesses reaping huge benefits from social networking
NEWS RELEASE: 19.07.2010

EAST Lancs-based businesses have been ahead of the national picture when it comes to adopting social media to promote themselves, according to a local businessman.

Julian Jordan, MD of Pendle marketing and PR business, BrandSpankin' has been running training courses for businesses to show them how to use PR and social media to enhance their marketing efforts at little or no cost - and with over 50 businesses having attended the courses this year, over half have come from the East Lancashire area.

"When it comes to using Facebook, Twitter and LinkedIn to promote themselves, East Lancs businesses are definitely early adopters," said Julian. "We're also finding that many local businesses are benefitting from using blogs and Youtube channels to enhance their more traditional approaches to marketing."

Prior to setting up BrandSpankin' in Pendle, Julian managed marketing and media relations for telecoms businesses in London and Manchester, and he thinks that whilst these sorts of bigger businesses are missing a trick, small and regional businesses are adopting social media techniques to market themselves very cheaply, whilst being able to measure the effects and successes of their campaigns.

"In the current climate, social media is great for small businesses because it's free and effective. It's much more about having a dialogue with customers and prospects, than shouting your message at them. This is why I think it works really well for a lot of East Lancs based small businesses, as they have always traded on the basis of giving a good service and building a relationship with customers, so the tone of social media really suits them."

-Ends-

Sat 17 Jul 2010
A few social media marketing tools for you to try
We're constantly on the lookout for new ways to monitor and evaluate media relations and social media work to enhance the "PR and Social Media Marketing Course" we run for small businesses.

There are an increasing number of really good free services, so here's a few for you to have a go at.

http://www.pickanews.com - this is a free online monitoring tool that picks up any print coverage you win. You can search it using key terms or even set up email alerts. It's got its limitations because you can't drag PDFs of your coverage off the site - but at least you know when you've featured in the "Heckmondwike Herald", and it's free!

http://www.socialmention.com - this is a great tool as it picks up online coverage, but also any mentions you might get on social media sites too. It's like Google Alerts for social media!

http://www.twoolr.com - This is one for those of you that are seriously into twitter. It's a monitoring tool that allows you to see who retweets you most frequently, amongst other things.

If you discover any new tools yourself, let us know! And if you're considering using social media as part of your business' marketing, why not give us a call on 01282 878 301 to find out about the PR and Social Media Marketing courses we run in East Lancashire? If your business is based in the North West we can help you to get your place fully funded!

Wed 07 Jul 2010
August PR & Social Media Marketing Course
We've just confirmed dates for our August PR and Social Media Marketing course. Why not get in touch with us to see how you can get your place fully funded? Call us on 01282 878 301.

The course will run from 10am until 4pm on consecutive Tuesdays - the 3rd and 10th of August. It costs £500 per attendee, but if you're a North West based business with 5 or more employees, we should be able to help you get the course fully funded.

The course will enable you to:-

- establish your key messages
- write a compelling "media ready" press release
- formulate an easy to manage marketing communications plan
- understand how to measure and monitor your work for free
- get to grips with marketing you business via social media

You will:-

- experience a q/a session with a journalist
- get publication/journalist data to distribute your press release
- win positive media coverage (!!!) to build awareness of your business, its offerings and values
- generate more leads

Don't just take our word for it - here's what some recent attendees have to say...

"The atmosphere on the course was relaxed and friendly. I learned how to write and distribute strong press releases - and monitor coverage. Since the course we've had stories in the Nelson Leader, Lancashire Telegraph, Bolton Evening News - plus online coverage. The social media elements have helped with lead generation, so we've seen a real return. Overall was thrilled with the course and better still it was fully funded by Business Link!"

Victoria Evans - Office Manager, Uno Coffee, Nelson


"Great course, can't wait to put it all into practice"

Tracey Taylforth - Marketing Manager, Hillendale Group, Nelson


"Brandspankin's training has helped us get to grips with PR and social media. We got our first item of coverage before the course had even finished"

Tracey Humphries - Practitioner, Vitality+, Ramsbottom


"Thanks to BrandSpankin', we've now won coverage in business and
regional media - and we've been in The Daily Telegraph"

Andy Gott - MD, MobileBroadbandSupermarket.co.uk, Manchester

Fri 25 Jun 2010
ReclaimedBricks.com pays for itself in a fortnight!
Two weeks ago we launched a new website for our client ReclaimedBricks.com. The website generated its first leads within the first hour of going live and within 48 hours had generated a significant order. Today it's pulled in an order that's paid for the site!

At BrandSpankin' our remit is to help our clients build awareness, generate leads and make more money - and what better example of our philosophy in action than the success of ReclaimedBricks.com.

Besides the fact that the ReclaimedBricks.com website looks great, we've done quite a bit of search engine optimisation work (SEO), so the website already features highly on Google for searches such as "Reclaimed Bricks", "Victorian Bricks" and "Old Bricks". Our aim is to build on this good start and use PR and social media marketing to keep building awareness and generating those valuable inbound links!

That way, our client will see a very significant return on their investment and we'll have built a website that is more than just an electronic brochure - it's a highly profitable sales channel!

Tue 15 Jun 2010
ReclaimedBricks.com
We went live last week with the new site we've just completed for Reclaimed Bricks and we're delighted with the results.

The site looks great - high quality photography always helps - but more to the point, it is performing really well. It's number one in Google for the search query "reclaimed bricks" as you'd expect, but it's already above the scroll on page one for "old bricks" and "Victorian Bricks". "Handmade bricks" is on page two at the moment but we'll keep tweaking to get that up there too.

The site's traffic has been excellent so far - it was generating enquiries within an hour of going live and it closed its first piece of business (an order for £1,700) on Friday.

ReclaimedBricks.com typifies our approach to web design and build. The site has got to work hard to get the right traffic, it's got to have compelling copy and visuals - and it's got to give the viewer an intuitive journey that makes a sale a likelihood. The outcome has to be a site that acts as a sales channel and delivers a handsome return on investment for the client.

http://www.reclaimedbricks.com

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Telephone Nelson: 01282 878 303, Manchester: 0161 452 3230
Email: enquiries@brandspankin.co.uk or contact us online
© 2009 BrandSpankin' - Pendle Innovation Centre, Brook Street, Nelson, East Lancashire BB9 9PU