Creative marketing, business branding and media relations with a Lancashire twang'

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Announcements:

Thu 06 Sep 2012
NEWS RELEASE: The Low Carbon Energy Company cautiously welcomes governments Green Deal
Sustainability specialists urge consumers to shop around for best solutions and best finance packages


THE Low Carbon Energy Company has welcomed the introduction of the governments Green Deal initiative, but has urged consumers to be cautious!

Ged Ennis, Operations Director of The Low Carbon Energy Company, said: First and foremost we stand for sustainability, so any move that is intended to financially assist businesses and residential customers in their move to renewable energy sources is to be welcomed.

That said, I have some concerns, so I would urge people to proceed with caution, added Mr. Ennis.

The coalition governments 2011 Energy Act included provisions for the new Green Deal that intends to reduce carbon emissions by revolutionising the energy efficiency of British properties. The deal involves a financial mechanism that will eliminate the need to pay up front for energy efficiency measures, with the cost being covered by savings on electricity bills. This will see supplier subsidy and Green Deal Finance come together in what the government is describing as a seamless offer to the consumer. The Low Carbon Energy Company has recently been appointed as one of the North West of Englands first independent Green Deal assessors.

Mr. Ennis said: My concern is that there could be a land grab, with the market opening up to new entrants. Im sure some of these players will be reputable, but they wont have the depth of knowledge or same level of experience as long established environmental businesses like The Low Carbon Energy Company.

There will no-doubt also be a white-sock sales guy element, added Mr. Ennis. They will have a specific finance package and a specific product and theyll try to get you to commit to them they take a one-size fits all view of sustainability. Instead, people should shop around, as there are a range of options for finance. The same is true in terms of solutions for example, we offer Solar PV, Wind Turbines and a range of heat pumps basically well provide the most appropriate solution to suit your circumstances.

The Low Carbon Energy Company has recently signed deals with Sharp (Hitachi Finance) and also The Carbon Trusts Seimans package to offer customers a range of finance options. The business is also the UKs exclusive supplier of UGE helical wind turbines and is set to launch the UKs first portable Solar PV panels the latter of which will be aimed at people with mobile homes and canal barges.

Thu 08 Apr 2010
BrandSpankin' launches mobile marketing services
We've just launched a radical new marketing solution to help east Lancs businesses make more money.

Mobile or proximity marketing operates using mobile handsets that have Bluetoothe enabled, allowing business to send messages, discount codes and special offers to people who are in the immediate vicinity, allowing businesses to pull in people who might otherwise just pass by.

The UK has more active mobile contracts than people and over 90 per cent of handsets have Bluetooth functionality - potentially giving businessess unprecedented levels of access to foot fall they would otherwise miss out on.

"Open rates" for this form of mobile marketing are in the region of 13 per cent, whereas traditional small business marketing techniques such as door drops, direct mail or flyers can typically have as little as 0.5 per cent response rate.We've spent ages trying to source the best mobile marketing solution and we've been really impressed with the kit we've got. It's really robust and the reporting it can deliver is superb.

Unlike a lot of traditional marketing forms you can really measure the effect of this approach and see an unprecedented return on your marketing budget. This kind of solution makes massive sense for small businesses such as bars, clubs and taxi businesses - but equally larger enterprises like football clubs, supermarkets and concert venues can see huge and immediate responses.

Thu 18 Feb 2010
Doodle Dates for your Diary
There are a few dates we thought we'd share with you in case you felt the creative urge to help with Lancashire's Longest Doodle and at the same time raise some money for Pendleside Hospice. On the 25th March Function Factory, an East Lancs based theatre company (http://www.functionfactorytheatre.co.uk) will be taking the doodle to the ACE Centre in Nelson. Pendleside Hospice are also taking the Doodle out to various local supermarkets. It will be at Tesco in Burnley on the 5th and 6th March, Asda in Colne on the 12th and 13th March and at Asda in Burnley on the 21st and 22nd May. Come along and show your support and have a doodle at the same time.

Wed 03 Feb 2010
The PR Masterclass was a great success!
Our PR masterclass went down a storm, but don't take our word for it, here's what the punters had to say....

"This course has been invaluable in helping to focus on the branding of our business. All sections were really interesting and I've received some fantastic inside tips. I would highly recommend this course to anyone interested in PR and marketing in general" Sara Williams, Anvic Developments

"Extremely well put together and informative course. Would highly recommend to anyone wishing to learn more about PR and Media relations" Victoria Evans, Uno Coffee

"Great course really enjoyed it and will now put it to use" Tracey Taylforth, Hillendale Landrover

"Social Media section was great. It was technical enough without being too painful" Remi Thackrey, Enterprising Pendle

Fri 20 Nov 2009
MobileBroadbandSupermarket.co.uk.
We've just completed a short media relations campaign for MobileBroadbandSupermarket.co.uk. In two months we've generated 20 pieces of coverage (including one in The Daily Telegraph), dozens of inbound links and they've reported to us that they've seen significant increases in site traffic.

Tue 20 Oct 2009
Owen Coyle
Julian our MD has just interviewed Burnley manager Owen Coyle, for the Scruples magazine. Owen was his usual ebullient and positive self and had plenty to say on Burnley, on business, on style and who has the worst haircut in the squad! When the magazine comes out, we'll post a link to the interview.

Wed 23 Sep 2009
Lancashire's Longest Doodle
This week we set off on our attempt to create Lancashire's longest doodle. Besides the fact that we hope to raise a bit of money for Pendleside Hospice, we want to get people involved in a basic artistic activity - as we think that creativity spawns ideas that can be the bed-rock of regeneration. We've seen it happen in London in places like Shoreditch - and we'd love to be part of a process like that in Pendle. The doodle itself is taking shape on a 200 metre length of cotton because we wanted to reference the former economic glories of our area, but our real focus is on future successes!

The response so far has been great - and the enthusiasm of the pupils at the two schools we've visited has been really excellent. We doodled 25 metres in two days last week! Any schools, businesses or community organisations interested in participating in Lancashire's Longest Doodle should call BrandSpankin' on 01282 878 301.

Wed 16 Sep 2009
Business event
Julian, our MD, spoke last night at a business event at the Blackburn campus of Lancaster University. He spoke about Brand and Proposition as cornerstones of good SME marketing - and he managed to get through an hour without mentioning the fact that Burnley are above Blackburn in the Premier League!

Thu 02 Jul 2009
Marketing Mentoring
BrandSpankin' are currently running a number of marketing mentoring programmes with different clients, covering a range of subjects including brand, proposition and campaign planning for small businesses working on a tight budget. We will help you give your marketing some real traction, so why not give us a call or drop us an email to arrange an appointment..?

Fri 05 Jun 2009
BeConnected
BeConnected was an excellent event on Wednesday evening. Besides an inspirational presentation from Helen Colley of Farmhouse Fare, we got loads of interest and several really good leads from our exhibition stand.

News Stories:

Thu 06 Sep 2012
BBC Radio 4 interviews Julian on Pendle Witch Walk
Here's a link to a BBC Radio 4 piece where Julian is interviewed about Pendle Witch Walk.
Read More..

Thu 06 Sep 2012
Raising The Roof Productions short film on Pendle Witch Walk
Here's a link to an excellent short film on Pendle Witch Walk, produced by our chums at Raising the Roof. It features some dramatisation at the start, but also great footage of the day, the 1612 installation on Pendle Hill and an interview with our MD, Julian Jordan
Read More..

Mon 01 Nov 2010
BusinessTalk FM
Our MD, Julian Jordan has done a couple of interviews with BusinessTalk FM, on about the implications of spending cuts for small businesses in the North West and one about Marketing, Media Relations and Social Media. If you want to hear what he has to say, click below
Read More..

Tue 20 Apr 2010
Icelandic Volcano Top 20
Greetings pop pickers! Weve had a poptastic day in the office today. Camilla was supposed to fly to Italy: Cancelled! Julian's Dad was supposed to fly to Istanbul: Cancelled! Bill Spear from WDN was supposed to be here from the US: He's stuck in Dublin! Alison from Uno Coffee: Stuck in Spain!
Read More..

Thu 01 Apr 2010
BrandSpankin' wins "augmented reality" media relations brief
BRANDSPANKIN', the Pendle and Manchester based marketing and media relations business has won the brief to represent Silicon Valley-based Polar Foil Inc., the makers of the soon to be launched augmented reality glasses.
Read More..

Mon 01 Mar 2010
Prestigious awards recognise BrandSpankin'
We're proud to announce that BrandSpankin' has been shortlisted in the Pendle Business Awards for the Commitment to the Community Award.The award ceremony is in April so we'll keep you posted, fingers crossed.
Read More..

Thu 14 Jan 2010
PR Masterclass
We're looking forward to running our PR course over the next two Mondays. Our MD Julian Jordan be training East Lancs businesses how to run their own media relations campaigns, how to integrate their activity with social media and how to support their efforts to be highly ranked on major search engines.
Read More..

Wed 23 Dec 2009
Happy Christmas!
Best wishes to all our clients, contacts and friends. We hope you have a peaceful Christmas and a prosperous New Year.
Read More..

Thu 12 Nov 2009
The new Scruples Magazine is here!
We've just got the 2009/2010 Scruples magazine printed, if you want a sneak preview, have a look here...
Read More..

Mon 28 Sep 2009
Oodles of Doodles
We're in the news with our 'Lancashire's Longest Doodle' ...
Read More..

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Telephone Nelson: 01282 878 301, Manchester: 0161 452 3230
Email: enquiries@brandspankin.co.uk or contact us online
© 2009 BrandSpankin' - Pendle Innovation Centre, Brook Street, Nelson, East Lancashire BB9 9PU

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